The original website for BROSSET-TECHER served its purpose for its time. It was a static website, with a multitude of individual pages dedicated to different aspects of the firm's services. This design, while comprehensive, led to a somewhat complex navigation structure. Users had to sift through numerous pages to find the information they were looking for, which could potentially lead to a less than optimal user experience. The aesthetic of the old site had a more traditional feel to it. While this may have conveyed a sense of stability and trustworthiness, it also risked appearing outdated in the fast-paced digital world. The design did not fully utilize the capabilities of modern web design, such as dynamic elements, interactive features, and responsive design, which are now expected by today's web users. However, it's important to note that the old website wasn't without its merits. Its static nature meant it was reliable and consistent, providing a stable platform for the firm's online presence. The extensive number of pages, while potentially overwhelming, also meant that the site was comprehensive and detailed, providing a wealth of information to visitors. In updating the website, we aimed to maintain the strengths of the old site – its reliability and comprehensive content – while improving upon its weaknesses. The new website is designed to be more dynamic and user-friendly, with a modern aesthetic and intuitive navigation. It provides the same wealth of information as the old site, but in a more accessible and engaging format. The previous website lacked effective CTAs, which are essential for guiding visitors towards desired actions, such as contacting the firm, booking a consultation, or learning more about their services. This was a significant shortcoming as CTAs play a vital role in converting website visitors into potential clients. In the redesigned website, we strategically placed clear, compelling CTAs throughout the site. These CTAs are designed to stand out visually and are accompanied by persuasive text that motivates visitors to take action. By improving the CTAs, we've made it easier for visitors to understand what steps they should take next, enhancing the overall user experience and potentially increasing the firm's client conversion rate.

The solution was a complete redesign and redevelopment of the BROSSET-TECHER website. Our aim was to create a modern, dynamic, and user-friendly platform that would meet the expectations of today's web users while still providing the comprehensive information and reliability of the old site. Key elements of the solution included: Modern Aesthetic: We updated the visual design of the site to align with current web design trends, creating a clean, professional, and engaging aesthetic. Dynamic Elements: We incorporated dynamic elements such as parallax scrolling and interactive hover effects to create a more immersive and engaging user experience. Intuitive Navigation: We simplified the site's structure and navigation, making it easier for users to find the information they need. We consolidated the numerous pages of the old site into a more streamlined and organized format. Effective Call to Action (CTA): The previous website lacked effective CTAs, which are crucial for guiding visitors towards desired actions. In the redesigned website, we strategically placed clear, compelling CTAs throughout the site. These CTAs are designed to stand out visually and are accompanied by persuasive text that motivates visitors to take action, thereby enhancing the overall user experience and potentially increasing the firm's client conversion rate. Responsive Design: We ensured that the new site is fully responsive, providing an optimal viewing experience across a wide range of devices. CMS Integration: We built the site on a robust CMS, allowing for easy updates and management of content. SEO Optimization: We implemented SEO strategies to improve the site's visibility on search engines, increasing its reach to potential clients. Through this comprehensive redesign, we were able to transform the BROSSET-TECHER website into a modern, dynamic, and user-friendly platform that effectively communicates the firm's brand and services, while providing a superior user experience.

Our Approach: Our approach to the redesign and redevelopment of the BROSSET-TECHER website was a comprehensive, user-centric process that focused on improving both the aesthetic and functional aspects of the site. Here's a breakdown of our approach: Discovery and Research: We started by conducting a thorough analysis of the old website, identifying its strengths and weaknesses. We also researched current web design trends and the expectations of modern web users. This helped us understand what needed to be improved and what elements we should incorporate into the new design. Strategy and Planning: Based on our research, we developed a strategy for the redesign. This included deciding on the new site structure, the design elements we would use, and how we would improve the site's SEO. We also planned how we would incorporate effective CTAs into the site. Design and Development: With a clear strategy in place, we moved on to the design and development phase. We created a modern, visually appealing design that incorporated dynamic elements such as parallax scrolling and interactive hover effects. We also developed a more intuitive navigation structure and ensured the site was fully responsive. Blog Section for SEO: Recognizing the importance of fresh, relevant content for SEO, we added a blog section to the website. This allows BROSSET-TECHER to regularly update their site with new content, which can help improve their search engine rankings. The blog also provides an opportunity for the firm to share their expertise and engage with their audience. Integration of CTAs: We strategically placed compelling CTAs throughout the site. These were designed to stand out and guide visitors towards taking desired actions, such as contacting the firm or learning more about their services. CMS Integration and SEO Optimization: We built the site on a robust CMS for easy content management and updates. We also implemented SEO strategies to improve the site's visibility on search engines. Testing and Launch: Before launching the new site, we conducted thorough testing to ensure everything was working as expected. After making any necessary adjustments, we launched the new site. Post-Launch Support: After the launch, we continued to provide support, monitoring the site's performance and making any necessary updates or improvements. Through this approach, we were able to deliver a website that not only looks great but also provides a superior user experience, effectively communicates BROSSET-TECHER's brand and services, and supports their SEO efforts with a dedicated blog section.